School’s back in session at Hogwarts: School of Witchcraft and Wizardry. Did you make the express or crash-land into the Whomping Willow? Here’s your recap of everything revealed at this year’s Back to Hogwarts Celebration Showcase!
(You can watch all announcement trailers on the official Harry Potter YouTube channel.)
Harry Potter Shop
Fantastic flights and where to find them? This fall, the Harry Potter Shop is expanding its repertoire with a simulated Broomstick Experience. The New York location can be found at 935 Broadway, NY, NY, 10010. Online, the Harry Potter Shop has released its 2026 Holiday and Christmas gift collection. The collection includes sweaters, snow globes, ornaments, and more!
Source: Back to Hogwarts Showcase 2026 Livestream
Harry Potter Shop Broomstick Experience
Across the pond, a new Harry Potter Shop is opening on Oxford Street, London. Greet the Ukrainian Ironbelly Dragon on display on November 4th.
Books
Apparate back to the Wizarding World with the newest illustrated edition of Harry Potter and the Half-Blood Prince by Levi Pinfold on October 6th this year. The retail price will be $54.99 USD, but it is currently on sale at the Scholastic store for $ 46.74 USD or $43.99 on Amazon.
Source: Harry Potter and the Half-Blood Prince: The Illustrated Edition, Amazon
Levi Pinfold Artwork
Want to know what’s even better than a good discount? Access to Harry Potter and the Philosopher’s Stone audiobooks for FREE! Listen to either Steven Fry or Jim Dale narrate the story now on YouTube before the new HBO series releases this Christmas.
Experiences
Want a more immersive refresher of the Philosopher’s Stone? Check out the Warner Bro. Studio Tour’s First Year at Hogwarts until September 7th, or get into the Halloween spirit with their Dark Arts event, beginning on September 16th. The Warner Bros. Studio Tour London announced that it is adding a new feature this Spring, Hogwarts House Spirit. This new showcase will run from January 23rd through April 19th, 2027. Current Studio Tour rates start at £47($63.40 USD) for children or £58.50($78.92 USD) for adults.
Source: Warner Bros. Studio Tour London
Diagon Alley Set
Blimey! Abu Dhabi’s Warner Bros. World is adding 3 new Harry Potter-themed lands. A short teaser was shown at the Hogwarts Showcase, including a countdown to September 7th, when more details will be released.
This holiday season, join ICE at Gaylord Texan for their new Harry Potter feature. The attraction will include a walk through the Forbidden Forest, a slide to the Quidditch pitch, 10 scenes and several sculptures of ice. The attraction takes about 20 to 40 minutes to complete and costs between $33 and $54 per person. Visit November 13th through January 3rd before the magic melts away.
Source: Back to Hogwarts Showcase 2026 Livestream
ICE! Featuring Harry Potter at Gaylord Texan
Games and LEGO
Harry Potter: Puzzles and Spells and Harry Potter: Hogwarts Mystery returned the showcase this year. Puzzles and Spells announced new Quidditch puzzles and characters, available now in the App Store. Hogwarts Mystery is launching a new event, “The Girl Who Loved”, detailing James and Lily’s love and tragic end. “The Girl Who Loved” will release later this month.
Source: Back to Hogwarts Showcase 2026 Livestream
Harry Potter: Puzzles & Spells
Coming to the Nintendo Switch 2, the LEGO Harry Potter collection will be released on October 16th for $49.99 USD. This collection includes the remastered editions of both Years 1-4 and Years 5-7. In total, the game will utilize 13.7 GB to run. Preorder now on the Nintendo website.
LEGO has also released brand-new sets and gift offerings, available online or in-store. Snatch these deals before they vanish on September 6th.
Source: LEGO
Back to Hogwarts LEGO Sets
Wizards of Baking Season 3
Our favorite mischievous twins are at it again, with a new season of Wizards of Baking! This year, each challenge will be themed to one of 8 Harry Potter Films. With this year being the 25th anniversary of the Sorcerer’s Stone Film, some tasty treats are certainly in store.
Source: Back to Hogwarts Showcase 2026 Livestream
Wizards of Baking Season 3
Target
Speaking of treats, Target has hit a bullseye with over 70 new Wizarding products being released on September 9th. Keep an eye out for all the releases, in-store and online.
New Sorting Hat Quiz
Are you really a Gryffindor? Get re-sorted with the revamped sorting hat quiz on HarryPotter.com. The update has not changed any questions, but includes new artwork and an exclusive chance to confirm any sorting doubts you have held.
Source: Harrypotter.com
New Sorting Ceremony Quiz
Macy’s Thanksgiving Day Parade
This Thanksgiving, celebrate Macy’s 100th Thanksgiving Day Parade with Harry Potter’s first attendance at the historic parade. It has not been announced how Harry Potter will be incorporated into this year’s parade, but Macy’s is celebrating with 100 inflatables. While not confirmed, there is a high likelihood that Harry Potter will join the balloon lineup.
Harry Potter and the Philosopher’s Stone Trailer
And the moment we’ve all been waiting for: the newest trailer for Harry Potter and the Philosopher’s Stone!
The trailer was released today on the official Harry Potter YouTube channel.
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